Where do people use their phones and download apps? On the toilet of course. So we decided, that to get people to download the Caroo app we would get some branded loo roll that says, while you're having a poo, download Caroo. And to get people to see this triple-ply paper sheet goodness, we visited establishments across Manchester, replacing their toilet roll with ours. What better way to help people search for jobs and help employers find the right talent than connecting them when they're in their private space with time to concentrate.
85% of people download apps on the toilet. (Might be made up.) So, we decided to sneak into offices in Manchester and replace their toilet rolls with our own that advertised our app.