When it’s Valentine’s Day, most brands do some generic, boring marketing. Not us, though. Nope. We handed out condoms instead. Not weird at all, that.
Ah, project protection. What can you say about this? Well, its Caroo's job to protect people looking for jobs from rubbish job ads and recruitment agencies.
So, what better way to tell people about our unique selling points than to dress our MD as a giant yellow condom, make members of the team look like nurses and walk around the city, squeezing in to tight modes public transport handing our branded johnnys.
People were shocked, delighted, surprised and well, bemused. So when you're looking for your next job, stay safe, stay protected, use a Caroo.